SMRT Assignment #2 – Post 1 – Research and Analysis
Who is the Target Audience?
Female Client – age 15-30 - Young, Female, Fashion Savvy
192,440 people (Young, Female and Fashion Savvy) From Facebook Ads – Saturday, January 28, 1:15 p.m.
https://secure.facebook.com/ads/create/review_ad.php?oid=292036464186149&act=10150293413084730
- who live in Canada
- who live within 25 miles of Hamilton, ON
- between the ages of 15 and 30 inclusive
- who are female
She is either in high school, community college and/or working. She may have a university degree. She is social media savvy and rarely reads mainstream news. She is interested in fashion, beauty, music and clubs, and diet/fitness. She is a fan of Justin Bieber, Ryan Gosling, the Twilight Series and Glee. She texts and Facebook’s continually. She may also be on Bebo and a growing segment of her age category will be have a Twitter handle. She either lives or works in the area of the salon. A knowledgeable shopper, the price point is important to her. She is likely to be in a relationship. Average income: $5,000-$35,000 per annum.
Google also has an ad building tool, which we have not as yet utilized. The promotional video for Google Adwords is below.
The Facebook ad information tells us that there are over 192,440 in our target market but it does not tell us what they are interested in in the social media sphere.
What do they Talk About:
We first utilized socialmention. When we plugged in the following words: haircrafters, hair style, hair cut, colour, hair streaks, updos the results were as follows
- 0% - strength
- 16:1 – sentiment
- 0% - passion
- 2% - reach
Top Keywords
| hairstyles |
44 |
|
| styles |
30 |
|
| celebrity |
17 |
|
| color |
15 |
|
| latest |
14 |
|
| hairstyle |
11 |
|
| curly |
10 |
|
| celeb |
9 |
|
| style |
9 |
|
| short |
7 |
as of 11;28 on Saturday, Jan. 28, socialmention
Search results 1-10 out of 424,108 about HairCrafters, hair colour, hair trends, hair style, OR HairCrafters, OR hair OR colour, OR hair OR trends, OR hair OR style, OR cut, OR colour, OR short, OR bob between 01/22/2012 and 01/27/2012
When we searched socialmention using the category, Fashion, the results were as follows:
- 39% - strength
- 15:1 - sentiment
- 41% - passion
- 30% - reach
- 40% - strength
- 9:1 - sentiment
- 28% - passion
- 37% - reach
The data above suggests that keywords such as fashion beauty and hairstyles are popular consumer words. However, socialmention does not differentiate in regions throughout the world so the results are not (necessarily) reflective of the Hamilton area.
Another social mention site is Topsy. In doing a search on Topsy keying in the words hairstyles + salon the results were as follows:
- 0Past 1 Hour
- 12Past 1 Day
- 63Past 7 Day
- 96Past 10 Day (Sunday, January 29)
Mentions of “hairstyles salon” for past 1 week. From analytics.topsy.com. The results are at the following url: http://analytics.topsy.com/?q=hairstyles%20%20%20salon.
However, in keying in the words beauty, fashion, trends using Topsy the results are as follows:
A graph showing the trends can be found at:
I have never heard of Topsy. I think that is one of the more challenging areas of social media – the tools keep changing and new platforms are created. I wonder how many tools the average person uses? I guess you will find out after your poll is complete.
Yes. Topsy is pretty cool. There are a large variety of online social media monitoring tools. It is hard to keep track of them all!!!
s. Topsy is pretty cool. There are a large variety of online social media monitoring tools. It is hard to keep track of them all!!!