SMRT Assignment #2 – Post 2 – Research and Analysis (cont’d.)
Our target audience is the Female Client – age 15-30 - Young, Female, Fashion Savvy.
Looking at social media by demographic taking into consideration her age and yearly income she is likely to utilize Facebook, Twitter and Youtube if she has some college.
(Who Likes What: Social Media by Demographic)
The Millenial Generation
They are all part of the Millenial Generation, the first generation to be “raised” on the internet.
http://roymorejon.com/wp-content/uploads/2011/08/social-media-interaction-infographic.jpg
- 75% have a created a social networking profile,
- 62% use wireless internet,
- 20% post video online
- 14% use Twitter (this figure is growing-Hamilton Spectator, Monday, January 30, G9)
- Bebo has the youngest users with an average age of 28.
social-media-interaction-infographic
Conclusion:
She is likely to be found on Bebo, Facebook, Twitter and Youtube (if she has some college).
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