SMRT Assignment #1 (Post 1)
In this assignment we are to choose a Canadian industry sector and research the impact is having on the chosen sector. The sector I have chosen is the beauty industry, more specifically the hair care sector.
Since the arrival of mass media with the advent of the TV (roughly starting in the 1950)’s there has been much discussion and research done in the field of media stereotyping. This assignment does not cover media stereotyping, but a good place to go if you are interesed in this topic is: http://www.media-awareness.ca
Today, throughout the world (with the exception certain countries under repressive political regimes) the beauty industry with its myriad of beauty brands (hair, cosmetics, skin care, diet, fashion, etc.) is actively utilizing numerous social media channels to engage its various publics.
For example designers and manufacturers stream their runway shows and post to YouTube and other platforms.
The immediacy of conveying trends in a matter of minutes has led to the fashion blogger and Fashion Tweeter. http://socialnowpr.wordpress.com/2011/09/28/social-medias-impact-on-the-fashion-industry/
As of today, there are some 6,010,000 blogs dealing with both the beauty industry and social media, and there are 23,600,000 blogs on hair care.
The beauty industry major players spend have large marketing/social media budgets. However, there is a caution that must be adhered the social media techniques are to work.
“Social media is communication and communication only works if you start a dialogue with your prospects and customers instead of using your social media accounts to solely push out sales messages.”
(How the Beauty Industry Leverages Social Dialogue, Socialmedia Dialogue http://www.socialmedialogue.com/how-the-beauty-industry-leverages-social-media/622/.